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Description
This paper investigates the linguistic characteristics of motivational TikTok videos from the perspective of Frame Analysis, integrating insights from psycholinguistics and Conceptual Metaphor Theory, while proposing directions for developing a positive language corpus. The study is based on a corpus of 200 motivational videos transcribed from five TikTok channels with substantial influence on Vietnamese youth. Semantic, descriptive, and statistical methods were employed to identify, classify, and analyze their linguistic characteristics. The findings establish five analytical dimensions of motivational discourse: keywords and phrases, conceptual metaphors, message structure, nonverbal features, and emotional framing. The interaction of these dimensions contributes to the construction of a positive discourse system, demonstrating its potential to shape cognition, evoke emotional engagement, and encourage action-oriented motivation among viewers. Building on these findings, the study proposes directions for developing a positive language corpus through the systematic organization, annotation, and classification of linguistic data according to linguistic, emotional, and discourse-structural dimensions. The study contributes to expanding linguistic approaches to digital discourse while providing a foundation for applications in education, media studies, and natural language processing.
Keywords: Positive language, TikTok, motivational discourse, Frame Analysis.
